About Trustcraft PR
Trust is earned. Craft is deliberate.
Trustcraft PR was founded to help businesses and leaders think more deliberately about the relationship between business reality, stakeholder perception and communication.
We combine senior reputation counsel with hands-on execution, with particular depth across financial services, fintech and financial markets.
Why Trustcraft?
Trust is earned through a business's decisions and actions. Craft reflects the judgement and care required to communicate those realities clearly and consistently.
The working model
Founder-led. Focused. Close to the work.
Trustcraft is built around a focused roster of clients and direct founder involvement. We stay close to leadership, understand the business beneath the communications calendar and connect advice with delivery.
Career Snapshot
- 12+
- Years in Communications
- 50+
- Clients Advised Across His Career
- 80+
- Communications Professionals Mentored
- 10+
- PR Awards Won
The founder
Dhanesh Kandhari
Founder, Trustcraft PR
Dhanesh Kandhari brings over 12 years of experience in reputation and communications, with particular expertise in financial services, fintech and financial markets.
Before founding Trustcraft PR, he spent 8.5 years at Adfactors PR, where he led its fintech practice and worked closely with founders, CEOs and senior leadership teams.
His assignments included leading communications for Global Fintech Fest 2025 and advising Groww during its pre-IPO, IPO and post-IPO journey.
Earlier, at Perfect Relations, he managed communications for businesses including Renault India, Castrol India, Ruchi Soya Industries and Wonder Cement.
Recognition & Credentials
- PRCAI Accredited in Indian Public Relations — Level 2
- Exchange4Media 30 Under 30
- PRMoment 30 Under 30
Selected businesses advised by the founder during his career
Disclaimer: The organisations featured above were advised by the founder during his previous professional roles, before the establishment of Trustcraft PR LLP. Their inclusion reflects prior career experience and does not imply a current client relationship with or endorsement of Trustcraft PR.
Depth where business, capital, regulation and trust intersect.
The founder’s experience spans payments, lending, insurance, wealth management, investing, broking, asset management, consumer finance and financial technology.
That sector understanding helps us interpret complex business models, stakeholder expectations and market narratives. We also selectively advise technology and founder-led businesses where this perspective is relevant.